Posts Tagged 'new product'

Finance and Funding – Part 1 – Setting the Scene

Picture it..A Blogging Virgin, a surely insurmountable challenge –Interesting, Finance and Funding all in the same sentence. Surely not possible. You’re in for a treat..

Me ?  I’m a recycled Bank manager , 26 years worth in a past life.  I loved the good bits, people, training, knowledge building, team building, customer service, service to the community, the seductive remuneration package but around the end of the last century I wanted to see if I could find what my customers kept calling the real world.

This isn’t the place to expand upon the very real world ‘early’ experiences but sufficed to say I’m not without a wide selection of development stories in my career work portfolio.. Kama of a sort, I expect.

Government grants were eventually my saviour, and Gamekeeper turned Poacher probably the best behavioural change descriptor….. to cut a long story short, I now work for the Sussex Innovation Centre where we help people to make businesses out of their amazing ideas. Big businesses. Just for good measure, I’m also a SFEDI accredited Business Advisor for our work with Business Link.

Grants, Risk Capital and standard Banking debt all feature in the day to day but thankfully there’s more to my current role and Strategy, Marketing, Sales, Operations, Planning all come into play…potentially far more interesting than finance…but not workable without it…you wont eat without it, to state the obvious. 

So the exiting Blog 1 message is this..‘Bankers are just Suppliers’ Build the right Professional Team. Choose carefully

One of my roles for the Innovation Centre is to match personalities – Bankers and Clients – so I’m always on the look out for Bankers who will work for their money and actually add value to their client’s objectives…even want to do a deal. Yes, they do still exist even when it’s a ‘High Growth Innovative Research and Development.’ Don’t deal with this every day. What no security!

Those we know, do it well and they talk and deliver big numbers. However we do ask them to do things they can do, which can be half the battle.

This isn’t new: searching for the right personality to support your goals. Building the right ‘professional’ team and recognising that the team will change as your business needs change. Historically the right team has always been a must have and sets aside business that works on achieving outcome that is ambitious, growing and  as consistent / predictable as possible.

The core team has always been; Banker, Accountant, Lawyer, though probably now you would want to add external expertise from Marketing, PR, Media/ Design and SEO as must have drivers for success. Sometimes I don’t think business spends enough time selecting the right people in the early stages and it can be the same with Banks and Bank managers.

Paul Jordan, Innovation Support Advisor

Is recession a good time to start a business?

Lay-offs, redundancies, reduced working hours and financial hardship are headlines that seem to dominate the news, and with the UK officially in recession we will doubtless hear much more of them over the coming months. Companies like KPMG are taking unprecedented steps and asking employees to accept shorter working weeks or time out to prevent colleague redundancies.

But could this hardship also reveal an opportunity for some people to start their own business? During the last recession in the early 1990’s, redundancy and lay-offs lead thousands of people, otherwise seemingly content in their day to day lives, to strike out on their own. Many famous entrepreneurs including James Caan, of Dragon’s Den fame, found their first business successes when the chips were down.

In a recent article in The Times, Sir Richard Branson made clear his belief that the next generation of self-made billionaires will emerge from the corporate wreckage of this recession. In his words “Fortunes are made out of recessions. A lot of entrepreneurs get going in the economic depths because the barriers to entry are lower.”

So, if you’re caught up in the present turmoil and find yourself out of work or with extra time on your hands, should you consider revisiting that great business idea that’s been lurking in the back of your mind?

The team at the The New Product Network can help you answer this question. We’ll help you test the strength of your idea, give you impartial feedback as well as help you take the first steps into business. As part of one of the UK’s most successful business incubators we’ve got a wealth of experience to share .

Call us on 01273 704400 or email npn@sinc.co.uk

Is it just me!

One of the frustrations of helping new businesses start-ups is the amount of poor marketing advice that is doled out, usually by marketing consultants as a means of getting a company with little funds to splash out on a glossy brochure or a flier. There is nothing wrong with good marketing collateral, and indeed it should be a key part of brand and profile building, but not without a marketing strategy, a sales model and a good understanding of what you are trying to achieve and how.

So how delighted was I to receive through the post (I must have ticked a box somewhere) a Business Link book offering an Easy Step-by-Step Guide to Marketing. Not only that, the book had a bright yellow additional cover emblazoned with my own personalised title – ‘Mike Herd’s book on Marketing to Win More Business’. Stunning, if it had been a book on how to sell pointless marketing material to Business Link, I would have been impressed, but as example of how to use marketing to win more business it bombed.

Should you judge book by its cover? Hope not!

Mike Herd

Sussex Innovation Centre – November 2008



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