Posts Tagged 'incubator'

Is recession a good time to start a business?

Lay-offs, redundancies, reduced working hours and financial hardship are headlines that seem to dominate the news, and with the UK officially in recession we will doubtless hear much more of them over the coming months. Companies like KPMG are taking unprecedented steps and asking employees to accept shorter working weeks or time out to prevent colleague redundancies.

But could this hardship also reveal an opportunity for some people to start their own business? During the last recession in the early 1990’s, redundancy and lay-offs lead thousands of people, otherwise seemingly content in their day to day lives, to strike out on their own. Many famous entrepreneurs including James Caan, of Dragon’s Den fame, found their first business successes when the chips were down.

In a recent article in The Times, Sir Richard Branson made clear his belief that the next generation of self-made billionaires will emerge from the corporate wreckage of this recession. In his words “Fortunes are made out of recessions. A lot of entrepreneurs get going in the economic depths because the barriers to entry are lower.”

So, if you’re caught up in the present turmoil and find yourself out of work or with extra time on your hands, should you consider revisiting that great business idea that’s been lurking in the back of your mind?

The team at the The New Product Network can help you answer this question. We’ll help you test the strength of your idea, give you impartial feedback as well as help you take the first steps into business. As part of one of the UK’s most successful business incubators we’ve got a wealth of experience to share .

Call us on 01273 704400 or email npn@sinc.co.uk

Your Benefits Claim

One of the frustrations of working with new product and technology entrepreneurs is that they can have a very blinkered idea of their markets.  Often their business idea comes from solving a problem in the market where they have experience.  This is perfectly reasonable, but can be very limiting. 

 

A good example is a SInC company that developed on-body motion-capture technology.  The product is superb and takes away many of the limitations of doing mocap for film, TV and games animation within a “light studio”, therefore quite reasonably they focused on the media markets.  What they soon learned (mainly from their customers) was that their technology had enabled whole new mocap markets in industrial design and ergonomics, sports medicine and biomechanics research.  Each of these new markets is potentially bigger than their initial primary market.

 

So a key aspect for new technology entrepreneurs is to keep an open mind to potential markets and to finds ways to promote the innovation far more widely, you may find customers where you never expected.  This is one way that a good incubator can help as they can access their networks to canvas market feedback for new products.

 

As we enter an economic downturn, it becomes even more important how companies present and market their products and services.  Now, it’s not just about being flexible in targeting your markets, what about re-aligning the benefits of your product to the changing concerns of your customers.  Last year they may have wanted quicker now they want more efficient, companies are less concerned with carbon footprints and more with saving fuel.  It’s important to re-assess the features of your products and make sure they best suit to your customers ‘perceived’ needs.  As the marketeers would say – “where’s the customers’ pain”, well check it hasn’t moved!

 

Mike Herd, Sussex Innovation Centre, July 2008



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