In this podcast, we speak to Dr David Lewis, Director of Neuroscience at The Mind Lab, about how he and his colleagues research and analyse peoples’ emotional responses to a range of real-life issues, products and situations; and to Dr Graham McAllister, the founder of Vertical Slice, who discusses with us his cutting edge work in the computer games industry.

In mid 2007 Greig Holbrook, Managing Director of Oban Multilingual, knew he had a huge opportunity with his expertise in Multilingual search engine optimisation but was struggling to take full advantage. Based at the Sussex Innovation Centre (SInC) he decided to use a new SInC product, Superincubation, to help him structure and focus intensively on the growth of his business. In this podcast Greig gives his frank feedback on the process and how it worked for Oban.