Comments on: Is it just me! http://blog.newproductnetwork.co.uk/2008/11/04/is-it-just-me/ If you've got a great idea, we're here to help you make the most of it! Tue, 03 Mar 2009 18:34:32 +0000 hourly 1 http://wordpress.com/ By: Paul Beckett http://blog.newproductnetwork.co.uk/2008/11/04/is-it-just-me/#comment-12 Paul Beckett Mon, 10 Nov 2008 10:02:53 +0000 http://newproductnetwork.wordpress.com/?p=12#comment-12 That's a nice analogy, Andy (the 25%/75% thing). In starting a new business it's so easy to get suckered into spending a fortune on marketing and marketing advice that doesn't actually achieve very much. That’s a nice analogy, Andy (the 25%/75% thing). In starting a new business it’s so easy to get suckered into spending a fortune on marketing and marketing advice that doesn’t actually achieve very much.

]]> By: ray algar http://blog.newproductnetwork.co.uk/2008/11/04/is-it-just-me/#comment-11 ray algar Tue, 04 Nov 2008 19:13:03 +0000 http://newproductnetwork.wordpress.com/?p=12#comment-11 Mike Brochures seem a little 'last century' to me anyway. On receipt from the printer, they are already ageing. Can I recommend a company creates and articulates a compelling purpose to exist first; the brochure can wait! Mike

Brochures seem a little ‘last century’ to me anyway. On receipt from the printer, they are already ageing.

Can I recommend a company creates and articulates a compelling purpose to exist first; the brochure can wait!

]]> By: Andy Hamer http://blog.newproductnetwork.co.uk/2008/11/04/is-it-just-me/#comment-10 Andy Hamer Tue, 04 Nov 2008 16:35:14 +0000 http://newproductnetwork.wordpress.com/?p=12#comment-10 You are so right on this matter. What I find most frustrating is that these guys give "marketing" a bad name when it fails to deliver the increased sales promised. Nobody tells these small businesses that promotion is only 25% of marketing and actually its the other 75% thats more important: product, price and place! You are so right on this matter. What I find most frustrating is that these guys give “marketing” a bad name when it fails to deliver the increased sales promised. Nobody tells these small businesses that promotion is only 25% of marketing and actually its the other 75% thats more important: product, price and place!

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